Strategic coverage of GRUPO LASA’s presence at Heimtextil Frankfurt 2026, one of the largest international fairs in the home textiles sector, focusing not only on event registration but also on creating communication assets aimed at B2B sales, brand reputation, and support for the on-ground sales team. The work was developed in coordination with the marketing department and the sales team, ensuring relevant, timely content tailored to the various international markets represented at the fair.
Heimtextil 2026
Frankfurt, Germany
GRUPO LASA's participation at Heimtextil Frankfurt 2026, in a highly competitive international environment, with a need to strengthen brand presence and support commercial activity in real-time.
To transform the brand's presence at the fair into a communication asset, useful for B2B sales, international reputation, support for the sales team, and later reuse across different channels.
On-site real-time capture, documenting the stand, product, team, and interactions with clients, producing personalised messages from the sales team and creating content ready for immediate publication on stories and social media.
Daily packs of on-site photographs, content for daily communication, a video summary of the brand's presence at the fair, and a final photographic pack prepared for use across different media.
Projects like this are particularly relevant for industrial and B2B companies with a presence at fairs, events, or international markets, which need strategic, timely content aligned with real commercial objectives.
More than just recording participation, the value lies in transforming presence, context, and investment into a set of materials useful for sales, reputation, recruitment, and institutional communication.
The next step is simple: to understand context, priorities, and what is worth producing or not.
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