B2B Healthcare | Brand and Presence

ELAN Summit 2026 | Trofa Saúde Gaia

Photographic and video coverage of the ELAN Summit 2026, from the preparation of the venue to the closing of the conferences. A project focused on creating reusable materials for communication, positioning, and future documentation.

Summary

Photographic and video coverage of the ELAN Summit 2026, from the preparation of the venue to the conclusion of the conferences. A project aimed at creating reusable materials for communication, positioning, and future documentation.

Team

Ana Bértolo
João Moreno
Nuno Rebelo

Location

Hospital Trofa Saúde - Vila Nova de Gaia

Context

The ELAN Summit 2026 brought together professionals from the fields of dermatology and aesthetic medicine at Hospital Trofa Saúde Gaia, in a meeting focused on knowledge sharing, presentation of clinical cases, and discussion of practices and technologies in the sector. The project took place over two days, including preparation, setup, and the morning of conferences.

Objective

The objective was to document the summit consistently, ensuring the creation of materials capable of supporting the brand's communication beyond the event itself. More than just recording what happened, the aim was to build a set of content with practical utility for digital communication, positioning, and future documentation.

Execution

The operation included photographic and video coverage of the venue preparation, behind the scenes, participant reception, networking, and conference sessions. The approach was focused on identifying the most relevant moments of the event, seeking to balance institutional recording with the human and relational component present throughout the summit.

Delivery

The result was a collection of photographs and video content prepared for use in digital communication, including the three recaps published by the organisation after the event. The materials produced allowed for the summit's presence to extend beyond the live moment and create a reusable visual archive for future initiatives.

Why this project matters

Projects of this nature require more than just on-site presence.

They demand the ability to keep pace with different rhythms, identify relevant moments, and transform a few hours of an event into a set of materials that continue to be useful for communication, positioning, and documentation long after it has concluded.

If it makes sense, let’s talk.

Next step

The next step is simple: understand the context, priorities, and what is worth producing, or not.

Contacts

Comunicação B2B em contexto industrial real